Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
Material type: TextPublisher: New Delhi : McGraw-Hill Publications ; 2019Edition: 9th edDescription: online resouresISBN: 9789351349006Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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e-Books | Institute of Public Enterprise, Library | 659.1 BEL (Browse shelf) | Available | EB01 |
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