Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 9th ed. - New Delhi : McGraw-Hill Publications ; 2019. - online resoures
9789351349006
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 9th ed. - New Delhi : McGraw-Hill Publications ; 2019. - online resoures
9789351349006
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL