| 000 -LEADER |
|---|
| fixed length control field |
00658nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789351349006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
BEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Belch, George E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Sub Title |
an integrated marketing communications perspective / |
| Statement of responsibility, etc |
George E. Belch, Michael A. Belch |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
McGraw-Hill Publications ; |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
online resoures |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Belch, Michael A. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.expresslibrary.mheducation.com/pdfreader/advertising-promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
e-Books |
