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Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Walker, Orville CContributor(s): Mullins, John WMaterial type: Text

TextPublisher: New Delhi : McGraw-Hill/Irwin, ©2011Edition: 7th edDescription: Online resourceISBN: 9781266985249Subject(s): Marketing -- -- Management | Marketing | Strategic planningDDC classification: 658.802 Online resources: Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
e-Books	Institute of Public Enterprise, Library	658.802 WAL (Browse shelf)	Available		EB28

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