Marketing strategy : (Record no. 20586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00665nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781266985249 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | WAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Walker, Orville C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Sub Title | A decision-focused approach / |
| Statement of responsibility, etc | Orville C. Walker, Jr., John W. Mullins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | ©2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | Online resource |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing -- |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Mullins, John W. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/marketing-strategy-decision-focused-approach |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | e-Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | E Books | 11/24/2020 | Tata McGraw-Hill Publications | 658.802 WAL | EB28 | 11/24/2020 | e-Books |
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