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Marketing strategy : A decision-focused approach /

Walker, Orville C.

Marketing strategy : A decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New Delhi : McGraw-Hill/Irwin, ©2011. - Online resource

ISBN: 9781266985249

Subjects--Topical Terms:
Marketing -- --Management.
Marketing.
Strategic planning.

Dewey Class. No.: 658.802 / WAL

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Marketing strategy : A decision-focused approach /

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