IPE Libraray Catalogue Hyderabad catalog › Details for: Case studies on international marketing /

Normal view MARC view ISBD view

Case studies on international marketing / edited by Doris Rajakumari John, Florence Nightingale P.

By: ICFAIContributor(s): John, Doris Rajakumari | Florence, Nightingale PMaterial type: Text

TextLanguage: English Publisher: Hyderabad : Icfai Books, ©2009Description: v, 211 pages : illustrations, map ; 26 cmISBN: 9788131422120Subject(s): Export marketing -- Case studies | Strategic planning -- Case studies | Export marketingDDC classification: 001.432

Contents:

section 1. International marketing environment -- section 2. International business strategies -- section 3. Market entry strategies -- section 4. Market coverage strategies -- section 5. International promotion -- section 6. Business ethics.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	001.432 ICF (Browse shelf)	Available		34983

section 1. International marketing environment --
section 2. International business strategies --
section 3. Market entry strategies --
section 4. Market coverage strategies --
section 5. International promotion --
section 6. Business ethics.

There are no comments on this title.

to post a comment.