IPE Libraray Catalogue Hyderabad

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Online Public Access Catalogue

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581.
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Marketing management / T. N. Chhabra, S. K. Grover

by Chhabra, T. N.

Material type: Text Text Publisher: New Delhi : Gagan Kapur, 2004Availability: No items available : Checked out (1).

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582.
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International marketing management : an Indian perspective/ R. L. Vashney, B. Bhattacharyya

by Varshney, R. L | Bhattacharyya, B.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi: S. Chand & Sons, 1995Availability: Items available for loan: Call number: 658.8 VAR (1).

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583.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan

by Wisner, Joel D | Tan, Keah-Choon (Author) | Leong, G. Keong (Author).

Material type: Text Text Publisher: New Delhi, Cengage Learning India Private Limited, 2021Availability: Items available for loan: Call number: 658.7 WIS (1).

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584.
Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams.

by Smith, Terry | Williams, Tom.

Material type: Text Text Publisher: Berlin : De Gruyter, 2022Availability: Items available for loan: Call number: 658.8 SMI (1).
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585.
Marketing research/ Vidyadhar Reddy Aileni, and Ravi Aluvala

by Aileni, Vidyadhar Reddy | Aluvala, Ravi.

Material type: Text Text Publisher: New Delhi: Paramount Publishing House, 2022Availability: Items available for loan: Call number: 658.8 AIL (1).

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586.
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Agribusiness potential of Gujarat state (seminar proceedings) / Indian Society of Agricultural Marketing

by Indian Society of Agricultural Marketing | Indian Society of Agricultural Marketing.

Material type: Text Text Publisher: Nagpur: Indian Society of Agricultural Marketing , 2011Availability: Items available for loan: Call number: 632.095475 IND (1).

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587.
Marketing Management / Vidyadhar Reddy, Ailen

by Vidyadhar Reddy, Aileni.

Material type: Text Text Publisher: Hyderabad: Tata Publications, 2023Availability: Items available for loan: Call number: 658.8 VID (1).

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588.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp

by Andrews, J. Craig | Shimp, Terence A.

Edition: 10th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, ©2018Availability: Items available for loan: Call number: 659.1 AND (1).

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589.
Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline, Bryan W. Hochstein

by Ferrell, O. C | Hartline, Michael D | Hochstein, Bryan W.

Edition: 8th ed.Material type: Text Text Publisher: India : Cengene Learning India Pvt. Ltd, 2022Availability: Items available for loan: Call number: 658.8 FER (1).

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590.
Internationalization of business : cases on strategy formulation and implementation / Stefan Schmid.

Edition: 1st edition.Material type: Text Text Publisher: Cham : Springer International Publishing : Imprint: Springer, 2018Availability: Items available for loan: Call number: 658.049 INT (1).

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591.
Services marketing : people, technology, strategy / Christopher Lovelock

by Lovelock, Christopher.

Edition: 4th ed.Material type: Text Text Publisher: India : Pearson Education, 2002Availability: Items available for loan: Call number: 658.8 LOV (1).

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592.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.

by Batat, Wided.

Material type: Text Text Language: English Publisher: London : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Call number: 658.8 BAT (1).
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593.
The 22 immutable laws of marketing: violate them at your own risk / Al Ries, Jack Trout

by Ries, Al | Trout, Jack.

Material type: Text Text Language: English Publisher: New Delhi : Harper Collins India, 2012Availability: Items available for loan: Call number: 658.8 RIE (1).
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594.
The age of cryptocurrency : how bitcoin and digital money are challenging the global economic order / Paul Vigna and Michael J. Casey.

by Vigna, Paul | Casey, Michael, 1967-.

Edition: First edition.Material type: Text Text Language: English Publisher: New York, USA : St. Martin's Press, 2015Online access: Click here to access online Availability: Items available for loan: Call number: 332.42 VIG (1).
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595.
The Sage handbook of social media marketing / edited by Annmarie Hanlon, Tracy L. Tuten.

by Hanlon, Annmarie, (editor) | Tuten, Tracy L., (editor).

Edition: 1st ed..Material type: Text Text Language: English Publisher: Los Angeles : SAGE Reference , 2022Availability: Items available for loan: Call number: 658.872 THE (1).
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596.
Marketing management : Indian cases / Prachi Gupta, Ashita Aggarwal et al.,

by Gupta, Prachi.

Material type: Text Text Language: English Publisher: Noida : Pearson India Education Services , 2018Availability: Items available for loan: Call number: 658.8 GUP (4). Checked out (1).
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597.
Free your mind: the new world of manipulation and how to resist it/ Laura Dodsworth, Patrick Fagan.

by Dodsworth, Laura | Fagan, Patrick.

Material type: Text Text Language: English Publisher: London: HarperCollins publishers, 2023Availability: Items available for loan: Call number: 158.1 DOD (1).

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598.
Digital marketing : strategic planning & integration / Annmarie Hanlon.

Material type: Text Text Language: English Publisher: New Delhi: Sage, 2020Availability: Items available for loan: Call number: 658.872 HAN (1).

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599.
Digital marketing/ Oliver Maxwell.

by Maxwell, Oliver.

Material type: Text Text Language: English Publisher: Wilmington: Kaufman press, 2022Availability: Items available for loan: Call number: 658.872 MAX (1).

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600.
Digital marketing: integrating strategy, sustainability, and purpose/ Ira Kaufman, Chris Horton and Mariusz Soltanifar.

by Kaufman, Ira.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New York: Routledge, 2024Availability: Items available for loan: Call number: 658.872 KAU (1).

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