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Understanding E$merging Markets : building business BRIC by brick / Stefano Pelle.

By: Pelle, Stefano, 1964-Material type: TextTextLanguage: English Publisher: New Delhi ; Thousand Oaks : Response Books, 2007Description: 246 p. : ill., mapsISBN: 0761935576 (paper back); 9780761935575 (paper back); 8178297167 (India PB); 9788178297163 (India PB)Subject(s): Developing countries -- Economic conditions | Developing countries -- Economic policyDDC classification: 338.5 Online resources: Click here to access online | Click here to access online
Contents:
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		338.5 PEL.U (Browse shelf) Available 33827

Includes bibliographical references (p. [238]-241) and index.

What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.

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