Understanding E$merging Markets : building business BRIC by brick /
Pelle, Stefano, 1964-
Understanding E$merging Markets : building business BRIC by brick / Stefano Pelle. - New Delhi ; Thousand Oaks : Response Books, 2007. - 246 p. : ill., maps ;
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
0761935576 (paper back) 9780761935575 (paper back) 8178297167 (India PB) 9788178297163 (India PB)
Developing countries--Economic conditions.
Developing countries--Economic policy.
338.5 / PEL.U
Understanding E$merging Markets : building business BRIC by brick / Stefano Pelle. - New Delhi ; Thousand Oaks : Response Books, 2007. - 246 p. : ill., maps ;
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
0761935576 (paper back) 9780761935575 (paper back) 8178297167 (India PB) 9788178297163 (India PB)
Developing countries--Economic conditions.
Developing countries--Economic policy.
338.5 / PEL.U
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