Understanding E$merging Markets : (Record no. 5705)

MARC details
000 -LEADER
fixed length control field 01536cam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0761935576 (paper back)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780761935575 (paper back)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8178297167 (India PB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788178297163 (India PB)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.5
Item number PEL.U
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Pelle, Stefano,
Dates associated with a name 1964-
245 10 - TITLE STATEMENT
Title Understanding E$merging Markets :
Sub Title building business BRIC by brick /
Statement of responsibility, etc Stefano Pelle.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi ;
-- Thousand Oaks :
Name of publisher Response Books,
Year of publication 2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 246 p. :
Other physical details ill., maps ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [238]-241) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Developing countries
General subdivision Economic conditions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Developing countries
General subdivision Economic policy.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip073/2006033884.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0704/2006033884-d.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 10/12/2007 295.00 338.5 PEL.U 33827 06/08/2020 Books

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