Understanding E$merging Markets : (Record no. 5705)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01536cam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761935576 (paper back) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761935575 (paper back) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8178297167 (India PB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788178297163 (India PB) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.5 |
| Item number | PEL.U |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Pelle, Stefano, |
| Dates associated with a name | 1964- |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding E$merging Markets : |
| Sub Title | building business BRIC by brick / |
| Statement of responsibility, etc | Stefano Pelle. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi ; |
| -- | Thousand Oaks : |
| Name of publisher | Response Books, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 246 p. : |
| Other physical details | ill., maps ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [238]-241) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Developing countries |
| General subdivision | Economic conditions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Developing countries |
| General subdivision | Economic policy. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip073/2006033884.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0704/2006033884-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/12/2007 | 295.00 | 338.5 PEL.U | 33827 | 06/08/2020 | Books |
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