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Online Public Access Catalogue

Your search returned 34 results.

21.
Super marketwala : secrets to winning consumer India / Damodar Mall

by Mall, Damodar.

Material type: Text Text Language: English Publisher: Gurgaon : Random House India, 2014Availability: Items available for loan: Call number: 658.85 MAL (1).

22.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij

by De Mooij, Marieke.

Edition: 3rd editionMaterial type: Text Text Language: English Publisher: New Delhi : SAGE Publications, 2019Availability: Items available for loan: Call number: 658.8342 DEM (2).

23.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 12th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson ; 2019Availability: Items available for loan: Call number: 658.834 SCH (1).

24.
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

by Velayudhan, Sanal Kumar, 1955-.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Los Angeles ; London : Response, 2007Online access: Click here to access online Availability: Items available for loan: Call number: 658.800 VEL (1).

25.
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna.

Material type: Text Text Language: English Publisher: New York : Routledge, c2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.80019 SEN (1).

26.
Green marketing and sustainable development / edited by Amit Kumar Singh and Priyanka Mahanta, foreword by Zoramthanga.

by Singh, Amit Kumar | Mahanta, Priyanka | Zoramthanga.

Material type: Text Text Language: English Publisher: New Delhi, India : Mittal Publications, 2022Availability: Items available for loan: Call number: 658.802 GRE (1).

27.
Behavioral economics : the basics / Philip Corr and Dr. Anke Plagnol.

by Corr, Philip J | Plagnol, Anke C.

Material type: Text Text Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Availability: Items available for loan: Call number: 330.019 COR (1).

28.
Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein.

by Thaler, Richard H, 1945- | Sunstein, Cass R.

Edition: Final edition.Material type: Text Text Language: English Publisher: India : Allen Lane , 2021Other title: Nudge : improving decisions about health, wealth, and happiness..Availability: Items available for loan: Call number: 330.019 THA (5).

29.
Social marketing and behaviour change : models, theory and applications / Linda Brennan, (et al.)

by Brennan, Linda L | Binney, Wayne | Parker, Lukas | Aleti, Torgeir | Nguyễn, Đăng Minh.

Material type: Text Text Publisher: Cheltenham ; Northampton, MA : Edward Elgar, ©2014Availability: Items available for loan: Call number: 658.8 BRE (1).

30.
Tap : unlocking the mobile economy / Anindya Ghose.

by Ghose, Anindya.

Material type: Text Text Publisher: Cambridge, MA : MIT Press, [2017]Availability: Items available for loan: Call number: 381.142 GHO (1).

31.
Success in social marketing : 100 case studies from around the globe / Nancy R. Lee and Philip Kotler.

by Lee, Nancy R | Kotler, Philip.

Material type: Text Text Publisher: New York : Routledge, Taylor & Francis Group, 2023Availability: No items available : Checked out (1).

32.
Consumer behavior / Barry J. Babin, Eric G. Harris

by Babin, Barry J | Harris, Eric G.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi: Cengene Learning India Pvt. Ltd, 2023Availability: Items available for loan: Call number: 658.834 BAB (1).

33.
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.

by Batat, Wided.

Material type: Text Text Language: English Publisher: London : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Call number: 658.8 BAT (1).

34.
Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy.

by O'Shaughnessy, John, 1927-.

Material type: Text Text Language: English Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Call number: 658.8342 OSH (1).