Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
Material type: TextPublisher: Chennai: Person india education services, 2013Edition: 4th editionDescription: 547 pISBN: 9780132664257Subject(s): Brand name products -- Management. MarkenartikelDDC classification: 658.827 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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e-Books | Institute of Public Enterprise, Library | 658.827 KEL (Browse shelf) | Available | EB66 |
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