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Global Brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.

By: Lopes, Teresa da Silva, 1968-Material type: TextTextLanguage: English Series: Cambridge studies in the emergence of global enterprisePublisher: Cambridge ; New York : Cambridge University Press, 2007Description: xxii, 303 p., [22] p. of plates : ill. (some col.)ISBN: 0521833973 (hbk.); 9780521833974 (hbk.)Subject(s): Alcoholic beverage industry | International business enterprises | Brand name productsDDC classification: 338.8'87631 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		338.8'87631 SIL.G (Browse shelf) Available 35209

Includes bibliographical references (p. 263-285) and index.

Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.

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