| 000 -LEADER |
|---|
| fixed length control field |
02135cam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0521833973 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780521833974 (hbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.8'87631 |
| Item number |
SIL.G |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Lopes, Teresa da Silva, |
| Dates associated with a name |
1968- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global Brands : |
| Sub Title |
the evolution of multinationals in alcoholic beverages / |
| Statement of responsibility, etc |
Teresa da Silva Lopes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Cambridge ; |
| -- |
New York : |
| Name of publisher |
Cambridge University Press, |
| Year of publication |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxii, 303 p., [22] p. of plates : |
| Other physical details |
ill. (some col.) ; |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Cambridge studies in the emergence of global enterprise |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 263-285) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Alcoholic beverage industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
International business enterprises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Brand name products. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip076/2006101720.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0729/2006101720-d.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0729/2006101720-b.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
