Lopes, Teresa da Silva, 1968-
Global Brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes. - Cambridge ; New York : Cambridge University Press, 2007. - xxii, 303 p., [22] p. of plates : ill. (some col.) ; - Cambridge studies in the emergence of global enterprise .
Includes bibliographical references (p. 263-285) and index.
Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.
0521833973 (hbk.) 9780521833974 (hbk.)
Alcoholic beverage industry.
International business enterprises.
Brand name products.
338.8'87631 / SIL.G
Global Brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes. - Cambridge ; New York : Cambridge University Press, 2007. - xxii, 303 p., [22] p. of plates : ill. (some col.) ; - Cambridge studies in the emergence of global enterprise .
Includes bibliographical references (p. 263-285) and index.
Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.
0521833973 (hbk.) 9780521833974 (hbk.)
Alcoholic beverage industry.
International business enterprises.
Brand name products.
338.8'87631 / SIL.G