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61.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659 KAT, ...

62.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (15)Call number: 659.1 BEL, ...

63.
Advertising management / C. L. Tyagi, Arun Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi : Atlantic ; 2013
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 TYA, ...

64.
Troll proof branding in the age of doppelgangers / Gaurav Sood. by
Material type: Text Text
Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO.

65.
Open house / Piyush Pandey, foreword by Rajiv Bajaj by
Material type: Text Text
Publication details: Gurugram, India; Penguin Random House, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 813.54 PAN.

66.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Pearson, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ...

67.
Creative strategy and the business of design / Douglas Davis. by
Material type: Text Text
Publication details: Blue Ash, OH : HOW Books, [2016]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 741.6068 DAV.

68.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAS.

69.
Principles of strategic communication / Derina Holtzhausen (et al.) by
Material type: Text Text
Publication details: New York : Routledge, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 HOL.

70.
Tap : unlocking the mobile economy / Anindya Ghose. by
Material type: Text Text
Publication details: Cambridge, MA : MIT Press, [2017]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.142 GHO.

71.
Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc. by
Material type: Text Text
Publication details: Boston, MA : Harvard Business Review Press, [2021]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 REI.

72.
Advertising and retail management / Vidyadhar Reddy Aileni, S. Laskshmi Narasimham by
Material type: Text Text
Publication details: Hydearabad : Tata Publication, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 VID.

73.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp by
Edition: 10th ed.
Material type: Text Text
Publication details: India : Cengene Learning India Pvt. Ltd, ©2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 AND.

74.
Advertising and sales management / C.N. Sontakki by
Material type: Text Text
Publication details: New Delhi: Kalyani Publishers, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SON.

75.
Advertising media planning : a brand management approach / Larry D. Kelley, (et al...) by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.111 KEL.

76.
Positioning: the battle for your mind/ Al Ries, Jack Trout by
Material type: Text Text
Language: English
Publication details: Chennai : McGraw-Hill India, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 659.1 RIE, ...

77.
Advertising and IMC: principles and practice / Sandra Moriarty et al.. by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Noida: Person, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 659.1 MOR, ...

78.
Advertising and public relations research / Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley. by
Edition: Second edition.
Material type: Text Text
Publication details: New York: Routledge, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 659.072 JUG, ...

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