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Authors
- Shimp, Terence A.
- Baack, Donald
- Batra, Rajeev
- Belch, George E.
- Burns, Maureen
- Darnell, Darci
- Davis, Douglas
- Dobias, Lisa
- Elliott, Richard H.
- Faber, Ronald J.
- Fullerton, Jami A.
- Kelley, Larry D.
- Koranda, David
- Myers, John G.
- Percy, Larry
- Ramya Ramamurthy
- Reichheld, Frederick...
- Rossiter, John R.
- Shah,Kruti
- Stafford, Marla R.
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- Advertising
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