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Advertising strategies trends and practices / icfai ed. By Doris Rajakumari John

By: IcfaiContributor(s): ed. By John, Doris RajakumariMaterial type: Text

TextLanguage: English Publisher: Hyderabad : Icfai Books, ©2008Description: vii, 369 pages : illustrations ; 25 cmISBN: 978-81-314-2016-4Subject(s): Advertising -- Case studies | Strategic planning -- Case studies | AdvertisingDDC classification: 001.432

Contents:

section 1. Global advertising industry : the emerging trends section 2. Advertising strategies.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	001.432 ICF (Browse shelf)	Available		34999

Includes Bibliographic References related and Index

section 1. Global advertising industry : the emerging trends
section 2. Advertising strategies.

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