| 000 -LEADER |
|---|
| fixed length control field |
00745nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
978-81-314-2016-4 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
001.432 |
| Item number |
ICF |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Icfai |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising strategies trends and practices / icfai |
| Statement of responsibility, etc |
ed. By Doris Rajakumari John |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hyderabad : |
| Name of publisher |
Icfai Books, |
| Year of publication |
©2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
vii, 369 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes Bibliographic References related and Index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
section 1. Global advertising industry : the emerging trends<br/>section 2. Advertising strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Advertising |
| General subdivision |
Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Strategic planning |
| General subdivision |
Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
ed. By John, Doris Rajakumari. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
