Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type: TextLanguage: English Publisher: New York : Wiley, c1998Edition: 6th edDescription: xvi, 776 p. : ill. (some col.)ISBN: 0471170690 (cloth : alk. paper); 9171512629Subject(s): Marketing researchDDC classification: 658.83 Online resources: Click here to access online | Click here to access onlineItem type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.83 AAK.M (Browse shelf) | 1.1 | Available | 28600 | |
Books | Institute of Public Enterprise, Library S Campus | 658.83 AAK.M (Browse shelf) | 1.1 | Available | 28601 |
Includes bibliographical references and index.
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