Essentials of marketing research / William G. Zikmund, Barry J. Babin.
Material type: TextPublisher: Mason, Ohio : Thomson/South-Western, c2007Edition: 3rd edDescription: xvii, 414 p. : col. illISBN: 9780324320879 (pbk.); 0324320876 (pbk.)Subject(s): Marketing researchDDC classification: 658.83Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.83 ZIK.E (Browse shelf) | Available | 41465 |
Includes bibliographical references (p. 405-410) and index.
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