Retail management : a strategic approach / Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee and Ritu Srivastava
Material type:
TextLanguage: English Publisher: chennai, Pearson Indian Education services Pvt. Ltd., : 2017Edition: 13th edDescription: xxviii, 722 pages : color illustrations, color maps ; 29 cmISBN: 9789332587694Subject(s): Retail trade -- Management | Commerce detail -- Gestion | Electronic retailingDDC classification: 658.87 | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 46042 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 45275 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.85 BER (Browse shelf) | Available | 45276 |
Includes bibliographical reference and Index.
An introduction to retailing --
Building and sustaining relationships in retailing --
Strategic planning in retailing --
Retail institutions by ownership --
Retail institutions by store-based strategy mix --
Web, nonstore-based, and other forms of nontraditional retailing --
Identifying and understanding consumers --
Information gathering and processing in retailing --
Trading-area analysis --
Site selection --
Retail organization and human resource management --
Operations management : financial dimensions --
Operations management : operational dimensions --
Developing merchandise plans --
Implementing merchandise plans --
Financial merchandise management --
Pricing in retailing --
Establishing and maintaining a retail image --
Promotional strategy --
Integrating and controlling the retail strategy.
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