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Berman, Barry

Retail management : a strategic approach / Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee and Ritu Srivastava - 13th ed. - chennai, Pearson Indian Education services Pvt. Ltd., : 2017. - xxviii, 722 pages : color illustrations, color maps ; 29 cm.

Includes bibliographical reference and Index.

An introduction to retailing --
Building and sustaining relationships in retailing --
Strategic planning in retailing --
Retail institutions by ownership --
Retail institutions by store-based strategy mix --
Web, nonstore-based, and other forms of nontraditional retailing --
Identifying and understanding consumers --
Information gathering and processing in retailing --
Trading-area analysis --
Site selection --
Retail organization and human resource management --
Operations management : financial dimensions --
Operations management : operational dimensions --
Developing merchandise plans --
Implementing merchandise plans --
Financial merchandise management --
Pricing in retailing --
Establishing and maintaining a retail image --
Promotional strategy --
Integrating and controlling the retail strategy.

ISBN: 9789332587694

Subjects--Topical Terms:
Retail trade--Management.
Commerce detail --Gestion.
Electronic retailing.

Dewey Class. No.: 658.87 / BER