| 000 -LEADER |
|---|
| fixed length control field |
01642nam a22002417a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789332587694 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 |
| Item number |
BER |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Berman, Barry |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Retail management : |
| Sub Title |
a strategic approach / |
| Statement of responsibility, etc |
Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee and Ritu Srivastava |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher |
Pearson Indian Education services Pvt. Ltd., : |
| Place of publication |
chennai, |
| Year of publication |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxviii, 722 pages : |
| Other physical details |
color illustrations, color maps ; |
| Dimensions |
29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical reference and Index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
An introduction to retailing --<br/>Building and sustaining relationships in retailing --<br/>Strategic planning in retailing --<br/>Retail institutions by ownership --<br/>Retail institutions by store-based strategy mix --<br/>Web, nonstore-based, and other forms of nontraditional retailing --<br/>Identifying and understanding consumers --<br/>Information gathering and processing in retailing --<br/>Trading-area analysis --<br/>Site selection --<br/>Retail organization and human resource management --<br/>Operations management : financial dimensions --<br/>Operations management : operational dimensions --<br/>Developing merchandise plans --<br/>Implementing merchandise plans --<br/>Financial merchandise management --<br/>Pricing in retailing --<br/>Establishing and maintaining a retail image --<br/>Promotional strategy --<br/>Integrating and controlling the retail strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Retail trade |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Commerce detail |
| General subdivision |
Gestion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Electronic retailing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Evans, Joel R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Chatterjee, Patrali |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Srivastava, Ritu |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
