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Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash

By: Malhotra, Naresh KContributor(s): Dash, SatyabhushanMaterial type: TextTextLanguage: English Publisher: New Delhi : Pearson/Prentice Hall, 2007Edition: 5th edDescription: xxxi, 859 p. : ill., map; 909 p. : ill; 28cmISBN: 9788131723173; 9780132221177; 9788131707067Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 Online resources: Click here to access online
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
658.83 MAL.M (Browse shelf) Available 35583
Books Institute of Public Enterprise, Library
Available 35584
Books Institute of Public Enterprise, Library
Available 35586
Books Institute of Public Enterprise, Library
S Campus
658.83 MAL.M (Browse shelf) Available 35728
Books Institute of Public Enterprise, Library
O U Campus
658.83 MAL (Browse shelf) Available 35812
Books Institute of Public Enterprise, Library
Available 35727
Books Institute of Public Enterprise, Library
S Campus
658.83 MAL.M (Browse shelf) Available 35585
Books Institute of Public Enterprise, Library
Available 32016
Books Institute of Public Enterprise, Library
S Campus
658.83 MAL.M (Browse shelf) Available 34678

Includes bibliographical references and index.

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