logo

Online Public Access Catalogue

Your search returned 11 results.

1.
Retailing : an introduction / Roger Cox and Paul Brittain.

by Cox, Roger | Brittain, Paul.

Edition: 5th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson Education Limited., 2004Availability: Items available for loan: Call number: 658.85 COX (1).

2.
Financial Services Marketing / Tina Harrison

by Harrison, Tina.

Material type: Text Text Language: English Publisher: England : Pearson Education, 2000Availability: Items available for loan: Call number: 332.10688 HAR (1).

3.
Rural marketing : text and cases / C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan.

by Krishnamacharyulu, C. S. G | Ramakrishnan, Lalitha.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New Delhi, India : Pearson Education/Dorling Kindersley, 2011Availability: Items available for loan: Call number: 658.8 KRI (22).

4.
Retail Marketing Management / David Gilbert

by Gilbert, David.

Edition: 2nd ed.Material type: Text Text Publisher: India : Pearson Education Ltd, 2007Availability: Items available for loan: Call number: 658.85 GIL.R (1).

5.
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar

by Ramesh Kumar, S.

Material type: Text Text Language: English Publisher: Delhi : Pearson Education, 2008Availability: Items available for loan: Call number: 658.8 RAM.C (1). Checked out (1).

6.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text Publisher: Chennai : Pearson Education Limited, 2018Online access: Click here to access online Availability: Items available for loan: Call number: 659.1 CLO (1).

7.
Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.

by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Material type: Text Text Language: English Publisher: New Delhi : Pearson Education, Inc., 2016Availability: Items available for loan: Call number: 658.83 BEN (1).

8.
Rural marketing / Pradeep Kashyap

by Kashyap, Pradeep.

Material type: Text Text Language: English Publisher: Delhi : Pearson Education, 2012Availability: Items available for loan: Call number: 658.8 KAS (1).

9.
Internet marketing : strategy, implementation, and practice / Chaffey Dave, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer

by Chaffey, Dave | Ellis-Chadwick, Fiona | Johnston, Kevin | Mayer, Richard.

Edition: 3rd ed.Material type: Text Text Publisher: India : Pearson Education India, 2009Availability: Items available for loan: Call number: 658.872 CHA (3).

10.
Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F | Veeck, Ann.

Edition: 8th ed.Material type: Text Text Publisher: Pearson Education Limited : New Delhi, 2017Availability: Items available for loan: Call number: 658.83 BUR (1).

11.
Services marketing : people, technology, strategy / Christopher Lovelock

by Lovelock, Christopher.

Edition: 4th ed.Material type: Text Text Publisher: India : Pearson Education, 2002Availability: Items available for loan: Call number: 658.8 LOV (1).