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Customer Relationship Management : concepts and cases / Alok Kumar Rai.

By: Alok, Kumar RaiMaterial type: TextTextLanguage: English Publisher: New Delhi : PHI Learning Private Limited, 2008Description: xvi, 247 pages : illustrations ; 25 cmISBN: 9788120335387Subject(s): Customer relations -- ManagementDDC classification: 658.8
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