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Mktg : A South-Asian Perspective / Charles W Lamb, Joseph F Hair, Dheeraj Sharma ,Carl McDaniel, Jr.

By: Lamb, charles wContributor(s): Hair, Joseph F | Sharma, Dheeraj | McDaniel, CarlMaterial type: TextTextPublisher: New Delhi : Cengage Learning, 2012Description: xviii, 671 p. : ill. ; 28 cmISBN: 9788131517086Subject(s): Marketing -- TextbooksDDC classification: 658.8
Contents:
pt. 1. The World of Marketing -- 1. An overview of marketing -- 2. Strategic planning for competitive advantage -- 3. Social responsibility, ethics, and the marketing environment -- 4. Developing a global vision -- -- pt. 2. Analyzing Marketing Opportunities -- 5. Consumer decision making -- 6. Business marketing -- 7. Segmenting and targeting markets -- 8. Decision support systems and marketing research -- -- pt. 3. Product Decisions -- 9. Product concepts -- 10. Developing and managing products -- 11. Services and nonprofit organization marketing -- -- pt. 4. Distribution Decisions -- 12. Marketing channels and supply chain management -- 13. Retailing -- -- pt. 5. Promotion Decisions -- 14. Integrated Marketing Communication -- 15. Advertising and public relations -- 16. Sales promotion and personal selling -- -- pt. 6. Pricing Decisions -- 17. Pricing concepts -- 18. Setting the right price -- -- pt. 7. Technology-Driven Marketing -- 19. Customer relationship management (CRM).
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Books Institute of Public Enterprise, Library
S Campus 		658.8 LAM (Browse shelf) Available 43568
Books Institute of Public Enterprise, Library
S Campus 		658.8 LAM (Browse shelf) Available 43569
Books Institute of Public Enterprise, Library
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Books Institute of Public Enterprise, Library
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Books Institute of Public Enterprise, Library
S Campus 		658.8 LAM (Browse shelf) Available 43573
Books Institute of Public Enterprise, Library
S Campus 		658.8 LAM (Browse shelf) Available 43574
Books Institute of Public Enterprise, Library
S Campus 		658.8 LAM (Browse shelf) Available 43575
Books Institute of Public Enterprise, Library
S Campus 		658.8 LAM (Browse shelf) Available 43576
Books Institute of Public Enterprise, Library
S Campus 		658.8 LAM (Browse shelf) Available 43577
Books Institute of Public Enterprise, Library
658.8 LAM.M (Browse shelf) Lost and Paid For 42080
Books Institute of Public Enterprise, Library
S Campus 		658.8 LAM (Browse shelf) Available 42018

pt. 1. The World of Marketing --
1. An overview of marketing --
2. Strategic planning for competitive advantage --
3. Social responsibility, ethics, and the marketing environment --
4. Developing a global vision --
--
pt. 2. Analyzing Marketing Opportunities --
5. Consumer decision making --
6. Business marketing --
7. Segmenting and targeting markets --
8. Decision support systems and marketing research --
--
pt. 3. Product Decisions --
9. Product concepts --
10. Developing and managing products --
11. Services and nonprofit organization marketing --
--
pt. 4. Distribution Decisions --
12. Marketing channels and supply chain management --
13. Retailing --
--
pt. 5. Promotion Decisions --
14. Integrated Marketing Communication --
15. Advertising and public relations --
16. Sales promotion and personal selling --
--
pt. 6. Pricing Decisions --
17. Pricing concepts --
18. Setting the right price --
--
pt. 7. Technology-Driven Marketing --
19. Customer relationship management (CRM).

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