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Mktg : (Record no. 7768)

000 -LEADER
fixed length control field 01568nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131517086
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAM.M
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Lamb, charles w.
245 #0 - TITLE STATEMENT
Title Mktg :
Sub Title A South-Asian Perspective /
Statement of responsibility, etc Charles W Lamb, Joseph F Hair, Dheeraj Sharma ,Carl McDaniel, Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Cengage Learning,
Year of publication 2012.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 671 p. :
Other physical details ill. ;
Dimensions 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. The World of Marketing --<br/>1. An overview of marketing --<br/>2. Strategic planning for competitive advantage --<br/>3. Social responsibility, ethics, and the marketing environment --<br/>4. Developing a global vision --<br/>--<br/>pt. 2. Analyzing Marketing Opportunities --<br/>5. Consumer decision making --<br/>6. Business marketing --<br/>7. Segmenting and targeting markets --<br/>8. Decision support systems and marketing research --<br/>--<br/>pt. 3. Product Decisions --<br/>9. Product concepts --<br/>10. Developing and managing products --<br/>11. Services and nonprofit organization marketing --<br/>--<br/>pt. 4. Distribution Decisions --<br/>12. Marketing channels and supply chain management --<br/>13. Retailing --<br/>--<br/>pt. 5. Promotion Decisions --<br/>14. Integrated Marketing Communication --<br/>15. Advertising and public relations --<br/>16. Sales promotion and personal selling --<br/>--<br/>pt. 6. Pricing Decisions --<br/>17. Pricing concepts --<br/>18. Setting the right price --<br/>--<br/>pt. 7. Technology-Driven Marketing --<br/>19. Customer relationship management (CRM).
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing
General subdivision Textbooks.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Hair, Joseph F.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Sharma, Dheeraj
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor McDaniel, Carl
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Bill Date Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/05/2017 2017-05-05 658.8 LAM 42018 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43568 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43569 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43570 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43571 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43572 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43573 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43574 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43575 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43576 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/11/2019 2019-11-12 658.8 LAM 43577 06/08/2020 Books
  Lost and Paid For       Institute of Public Enterprise, Library Institute of Public Enterprise, Library   07/03/2017 2017-03-07 658.8 LAM.M 42080 06/08/2020 Books