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Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1977
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 AAK.A, ...

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2.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Pearson, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ...
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