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1.
Exploring Marketing Research / William G. Zikmund. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 ZIK.

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2.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 ZIK.E.

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