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1.
Managerial economics / H. Craig Petersen, W. Cris Lewis. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York : Toronto : Macmillan Pub. Co. : Maxwell Macmillan International ; Maxwell Macmillan Canada, c1994
Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 658.15 PET, ...

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2.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text
Language: English
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8'27 AAK.M, ...

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