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Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu

By: Contributor(s): Material type: TextTextPublication details: Hyderabad LE Univ., 2005.Description: viii;199 p. : illustrations, 22 cmISBN:
  • 81-89333-03-8
Subject(s): DDC classification:
  • 658.8 KAM
Contents:
Section I: Ethics in Advertising: Social And Legal Dimensions, Section II: Unethical Advertising Practices, Section III: Case studies.
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.8 KAM (Browse shelf(Opens below)) Available 33345

Includes Bibliographic References related and Index

Section I: Ethics in Advertising: Social And Legal Dimensions,
Section II: Unethical Advertising Practices,
Section III: Case studies.

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