Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu
Material type: TextPublication details: Hyderabad LE Univ., 2005.Description: viii;199 p. : illustrations, 22 cmISBN:- 81-89333-03-8
- 658.8 KAM
Contents:
Section I: Ethics in Advertising: Social And Legal Dimensions,
Section II: Unethical Advertising Practices,
Section III: Case studies.
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.8 KAM (Browse shelf(Opens below)) | Available | 33345 |
Includes Bibliographic References related and Index
Section I: Ethics in Advertising: Social And Legal Dimensions,
Section II: Unethical Advertising Practices,
Section III: Case studies.
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