Ethics in advertising: indian and international /
Le MAGNUS University
Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu - Hyderabad LE Univ., 2005. - viii;199 p. : illustrations, 22 cm.
Includes Bibliographic References related and Index
Section I: Ethics in Advertising: Social And Legal Dimensions,
Section II: Unethical Advertising Practices,
Section III: Case studies.
81-89333-03-8
Marketing management
658.8 / KAM
Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu - Hyderabad LE Univ., 2005. - viii;199 p. : illustrations, 22 cm.
Includes Bibliographic References related and Index
Section I: Ethics in Advertising: Social And Legal Dimensions,
Section II: Unethical Advertising Practices,
Section III: Case studies.
81-89333-03-8
Marketing management
658.8 / KAM
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