Ethics in advertising: indian and international / (Record no. 5393)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00683nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-89333-03-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Le MAGNUS University |
| 245 #0 - TITLE STATEMENT | |
| Title | Ethics in advertising: indian and international / |
| Statement of responsibility, etc | ed. by Syhyam sunder Khambhammettu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hyderabad |
| Name of publisher | LE Univ., |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii;199 p. : |
| Other physical details | illustrations, |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographic References related and Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section I: Ethics in Advertising: Social And Legal Dimensions,<br/>Section II: Unethical Advertising Practices,<br/>Section III: Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | ed. by Khambhammettu, syhyam sunder |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | ICFAI Press | 2005-11-29 | 658.8 KAM | 33345 | 06/08/2020 | Books |
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