Ethics in advertising: indian and international / (Record no. 5393)

MARC details
000 -LEADER
fixed length control field 00683nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 81-89333-03-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KAM
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Le MAGNUS University
245 #0 - TITLE STATEMENT
Title Ethics in advertising: indian and international /
Statement of responsibility, etc ed. by Syhyam sunder Khambhammettu
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hyderabad
Name of publisher LE Univ.,
Year of publication 2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages viii;199 p. :
Other physical details illustrations,
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Bibliographic References related and Index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section I: Ethics in Advertising: Social And Legal Dimensions,<br/>Section II: Unethical Advertising Practices,<br/>Section III: Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor ed. by Khambhammettu, syhyam sunder
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Bill Date Full call number Accession Number Price effective from Koha item type
        Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 10/24/2006 ICFAI Press 2005-11-29 658.8 KAM 33345 06/08/2020 Books

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