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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Institute of Public Enterprise, Library (12)Call number: 658.8 ZEI, ...

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit by
Edition: 7th edition.
Material type: Text Text
Publication details: Chennai McGraw Hill 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 ZEI, ...

3.
Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: Seventh edition.
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill Education India Pvt. Ltd., 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 ZEI, ...

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