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Direct, digital & data-driven marketing / Lisa Spiller.

By: Publication details: New Delhi : SAGE, ©2020.Description: xxviii, 752 pages : illustrations (some color) ; 25 cmISBN:
  • 9781529708172
Subject(s): DDC classification:
  • 658.872 SPI
Summary: "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--
List(s) this item appears in: New Arrivals - February 1st to 29th 2024
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Holdings
Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.872 SPI (Browse shelf(Opens below)) Available (Restricted Access) 48194
Books Institute of Public Enterprise, Library S Campus 658.872 SPI (Browse shelf(Opens below)) Available 46035

"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--

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