Understanding E$merging Markets : building business BRIC by brick / Stefano Pelle.
Material type: TextLanguage: English Publication details: New Delhi ; Thousand Oaks : Response Books, 2007.Description: 246 p. : ill., mapsISBN:- 0761935576 (paper back)
- 9780761935575 (paper back)
- 8178297167 (India PB)
- 9788178297163 (India PB)
- 338.5 PEL.U
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 338.5 PEL.U (Browse shelf(Opens below)) | Available | 33827 |
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
There are no comments on this title.