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Understanding E$merging Markets : building business BRIC by brick / Stefano Pelle.

By: Material type: TextTextLanguage: English Publication details: New Delhi ; Thousand Oaks : Response Books, 2007.Description: 246 p. : ill., mapsISBN:
  • 0761935576 (paper back)
  • 9780761935575 (paper back)
  • 8178297167 (India PB)
  • 9788178297163 (India PB)
Subject(s): DDC classification:
  • 338.5 PEL.U
Online resources:
Contents:
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 338.5 PEL.U (Browse shelf(Opens below)) Available 33827

Includes bibliographical references (p. [238]-241) and index.

What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.

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