Social media marketing : a strategic approach / Debra Zeha et, al..

By:

Zahay Debra

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Delhi : Cengage , 2023.Edition: 3rd edDescription: xvi, 328 pages : Illustrations ; 28 cmISBN:

9789360538736

Subject(s):

DDC classification:

658.872 ZAH

Contents:

1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing and Social Media Governance. 5. Social Media Platforms and Social Networking Sites. 6. Paid Social and Influencers 7. Content Creation and Sharing: Blogs, podcasts, and webinars. 8. Visual Storytelling 9. Content Marketing: Publishing Articles, White Papers and E-books 10. Virtual Communities 11. Mobile Marketing on Social Networks. 12. Social Media Monitoring and Management. 13. Managing and Staffing the Organization for Social Media Marketing. 14. Social Media Marketing Plan Appendix: Sample SMM Plan Caffe Daily

Summary: In "Social Media Marketing: A Strategic Approach, 3E," learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success.

List(s) this item appears in: New Arrivals-December 1st to 31st 2024

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.872 ZAH (Browse shelf(Opens below))	Available	49256
Books	Institute of Public Enterprise, Library S Campus	658.872 ZAH (Browse shelf(Opens below))	Available	49257
Books	Institute of Public Enterprise, Library S Campus	658.872 ZAH (Browse shelf(Opens below))	Available	49258
Books	Institute of Public Enterprise, Library S Campus	658.872 ZAH (Browse shelf(Opens below))	Available	49259
Books	Institute of Public Enterprise, Library S Campus	658.872 ZAH (Browse shelf(Opens below))	Available	49260

Includes Index.

1. The Role and Importance of SMM.

2. Goals and Strategies.

3. Identifying Target Audiences.

4. Rules of Engagement for Social Media Marketing and Social Media Governance.

5. Social Media Platforms and Social Networking Sites.

6. Paid Social and Influencers

7. Content Creation and Sharing: Blogs, podcasts, and webinars.

8. Visual Storytelling

9. Content Marketing: Publishing Articles, White Papers and E-books

10. Virtual Communities

11. Mobile Marketing on Social Networks.

12. Social Media Monitoring and Management.

13. Managing and Staffing the Organization for Social Media Marketing.

14. Social Media Marketing Plan

Appendix: Sample SMM Plan Caffe Daily

In "Social Media Marketing: A Strategic Approach, 3E," learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success.

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Social media marketing : a strategic approach / Debra Zeha et, al..

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