Social media marketing : a strategic approach /
Zahay Debra
Social media marketing : a strategic approach / Debra Zeha et, al.. - 3rd ed. - Delhi : Cengage , 2023. - xvi, 328 pages : Illustrations ; 28 cm.
Includes Index.
1. The Role and Importance of SMM.
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media Marketing and Social Media Governance.
5. Social Media Platforms and Social Networking Sites.
6. Paid Social and Influencers
7. Content Creation and Sharing: Blogs, podcasts, and webinars.
8. Visual Storytelling
9. Content Marketing: Publishing Articles, White Papers and E-books
10. Virtual Communities
11. Mobile Marketing on Social Networks.
12. Social Media Monitoring and Management.
13. Managing and Staffing the Organization for Social Media Marketing.
14. Social Media Marketing Plan
Appendix: Sample SMM Plan Caffe Daily
In "Social Media Marketing: A Strategic Approach, 3E," learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success.
9789360538736
Social media
Internet marketing
658.872 / ZAH
Social media marketing : a strategic approach / Debra Zeha et, al.. - 3rd ed. - Delhi : Cengage , 2023. - xvi, 328 pages : Illustrations ; 28 cm.
Includes Index.
1. The Role and Importance of SMM.
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media Marketing and Social Media Governance.
5. Social Media Platforms and Social Networking Sites.
6. Paid Social and Influencers
7. Content Creation and Sharing: Blogs, podcasts, and webinars.
8. Visual Storytelling
9. Content Marketing: Publishing Articles, White Papers and E-books
10. Virtual Communities
11. Mobile Marketing on Social Networks.
12. Social Media Monitoring and Management.
13. Managing and Staffing the Organization for Social Media Marketing.
14. Social Media Marketing Plan
Appendix: Sample SMM Plan Caffe Daily
In "Social Media Marketing: A Strategic Approach, 3E," learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success.
9789360538736
Social media
Internet marketing
658.872 / ZAH
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