Social media marketing : (Record no. 23693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01771nam a22002537a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789360538736 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | ZAH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Zahay Debra |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing : |
| Sub Title | a strategic approach / |
| Statement of responsibility, etc | Debra Zeha et, al.. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Cengage , |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 328 pages : |
| Other physical details | Illustrations ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The Role and Importance of SMM.<br/><br/>2. Goals and Strategies.<br/><br/>3. Identifying Target Audiences.<br/><br/>4. Rules of Engagement for Social Media Marketing and Social Media Governance.<br/><br/>5. Social Media Platforms and Social Networking Sites.<br/><br/>6. Paid Social and Influencers<br/><br/>7. Content Creation and Sharing: Blogs, podcasts, and webinars.<br/><br/>8. Visual Storytelling<br/><br/>9. Content Marketing: Publishing Articles, White Papers and E-books<br/><br/>10. Virtual Communities<br/><br/>11. Mobile Marketing on Social Networks.<br/><br/>12. Social Media Monitoring and Management.<br/><br/>13. Managing and Staffing the Organization for Social Media Marketing.<br/><br/>14. Social Media Marketing Plan<br/><br/>Appendix: Sample SMM Plan Caffe Daily |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In "Social Media Marketing: A Strategic Approach, 3E," learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Roberts, Mary Lou. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Parker, Janna. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Barker, Donald I. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Barker, Melissa S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 595.00 | 28-12-2024 | 658.872 ZAH | 49256 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 595.00 | 28-12-2024 | 658.872 ZAH | 49257 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 595.00 | 28-12-2024 | 658.872 ZAH | 49258 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 595.00 | 28-12-2024 | 658.872 ZAH | 49259 | 01/02/2025 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/02/2025 | Laxmi Book Distributors | 595.00 | 28-12-2024 | 658.872 ZAH | 49260 | 01/02/2025 | Books |
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