Marketing Management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff.

By:

Laric, Michael V

Contributor(s):

Stiff, Ronald

Material type: Text

TextLanguage: English Publication details: Englewood, N.J. : Prentice-Hall, c1988.Description: ix, 125 p. : ill. ; 24 cm. + 1 computer disk (5 1/4 in.)ISBN:

0135562422 :

Subject(s):

Marketing -- Management
Marketing -- Decision making -- Data processing
Electronic spreadsheets

DDC classification:

658.800285

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8'0028'5536 (Browse shelf(Opens below))	Available		012729

System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-DOS 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer.

Includes index.

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Marketing Management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff.

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