Marketing Management : analysis using spreadsheets /
Laric, Michael V.
Marketing Management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff. - Englewood, N.J. : Prentice-Hall, c1988. - ix, 125 p. : ill. ; 24 cm. + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-DOS 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer. Includes index.
0135562422 :
Marketing--Management.
Marketing--Decision making--Data processing.
Electronic spreadsheets.
658.800285
Marketing Management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff. - Englewood, N.J. : Prentice-Hall, c1988. - ix, 125 p. : ill. ; 24 cm. + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-DOS 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer. Includes index.
0135562422 :
Marketing--Management.
Marketing--Decision making--Data processing.
Electronic spreadsheets.
658.800285
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