Marketing Management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff.
Material type:
TextLanguage: English Publisher: Englewood, N.J. : Prentice-Hall, c1988Description: ix, 125 p. : ill. ; 24 cm. + 1 computer disk (5 1/4 in.)ISBN: 0135562422 :Subject(s): Marketing -- Management | Marketing -- Decision making -- Data processing | Electronic spreadsheetsDDC classification: 658.800285
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8'0028'5536 (Browse shelf) | Available | 012729 |
System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-DOS 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer.
Includes index.
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