Marketing Management : (Record no. 15261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00869pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135562422 : |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Laric, Michael V. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management : |
| Sub Title | analysis using spreadsheets / |
| Statement of responsibility, etc | Michael V. Laric and Ronald Stiff. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood, N.J. : |
| Name of publisher | Prentice-Hall, |
| Year of publication | c1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 125 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. + |
| Accompanying material | 1 computer disk (5 1/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-DOS 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Decision making |
| -- | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Electronic spreadsheets. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Stiff, Ronald. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 06/06/2008 | 658.8'0028'5536 | 012729 | 06/08/2020 | Books |
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