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Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, and Susan E. Middlestadt.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Routledge Taylor & Francis Group , 2008.Description: xv, 457 pages : illustrations ; 24 cmISBN:
  • 9781138876620
Subject(s): DDC classification:
  • 658.8 GOL
Contents:
Part I: Paradigms/Perspectives -- Part II: Methodological Issues/Psychographic Segmentation --Part III: Fighting Aids/Promoting Family Planning -- Part IV: Antismoking Efforts -- Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations -- Part VI: The Broad Potential of Social Marketing.
List(s) this item appears in: New Arrivals - February 1st to 28th 2026
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Holdings
Item type Current library Collection Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus Reference 658.8 SOC (Browse shelf(Opens below)) Available (Restricted Access) 50915
Books Institute of Public Enterprise, Library S Campus 658.8 SOC (Browse shelf(Opens below)) Available (Restricted Access) 50916
Books Institute of Public Enterprise, Library S Campus 658.8 SOC (Browse shelf(Opens below)) Available (Restricted Access) 50917

Includes bibliographical references and indexes.

Part I: Paradigms/Perspectives -- Part II: Methodological Issues/Psychographic Segmentation --Part III: Fighting Aids/Promoting Family Planning -- Part IV: Antismoking Efforts -- Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations -- Part VI: The Broad Potential of Social Marketing.

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