Social marketing : (Record no. 24225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01177cam a2200241 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138876620 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Goldberg, Marvin E. |
| 245 00 - TITLE STATEMENT | |
| Title | Social marketing : |
| Sub Title | theoretical and practical perspectives / |
| Statement of responsibility, etc | edited by Marvin E. Goldberg, Martin Fishbein, and Susan E. Middlestadt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Routledge Taylor & Francis Group , |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 457 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Paradigms/Perspectives -- Part II: Methodological Issues/Psychographic Segmentation --Part III: Fighting Aids/Promoting Family Planning -- Part IV: Antismoking Efforts -- Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations -- Part VI: The Broad Potential of Social Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social marketing |
| Form subdivision | Congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social marketing |
| General subdivision | Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social marketing |
| Form subdivision | Periodicals |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Goldberg, Marvin E., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Fishbein, Martin, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Middlestadt, Susan E., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Reference | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2026 | Synergy Books India | 7162.50 | 27-01-2026 | 658.8 SOC | 50915 | 02/14/2026 | Books | ||||
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2026 | Synergy Books India | 7162.50 | 27-01-2026 | 658.8 SOC | 50916 | 02/14/2026 | Books | |||||
| Dewey Decimal Classification | Restricted Access | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/14/2026 | Synergy Books India | 7162.50 | 27-01-2026 | 658.8 SOC | 50917 | 02/14/2026 | Books |
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