Social marketing : theoretical and practical perspectives /
Goldberg, Marvin E.
Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, and Susan E. Middlestadt. - New York : Routledge Taylor & Francis Group , 2008. - xv, 457 pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
Part I: Paradigms/Perspectives -- Part II: Methodological Issues/Psychographic Segmentation --Part III: Fighting Aids/Promoting Family Planning -- Part IV: Antismoking Efforts -- Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations -- Part VI: The Broad Potential of Social Marketing.
9781138876620
Social marketing--Congresses.
Social marketing--Case studies
Social marketing--Periodicals
658.8 / GOL
Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, and Susan E. Middlestadt. - New York : Routledge Taylor & Francis Group , 2008. - xv, 457 pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
Part I: Paradigms/Perspectives -- Part II: Methodological Issues/Psychographic Segmentation --Part III: Fighting Aids/Promoting Family Planning -- Part IV: Antismoking Efforts -- Part V: Three Differing Institutional Approaches: Government, Nongovernment Organizations, Private Corporations -- Part VI: The Broad Potential of Social Marketing.
9781138876620
Social marketing--Congresses.
Social marketing--Case studies
Social marketing--Periodicals
658.8 / GOL
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