Advertising and public relations research / Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley.

By:

Jugenheimer, Donald W

Contributor(s):

Material type: Text

TextPublication details: New York: Routledge, 2014.Edition: Second editionDescription: viii, 367 pages : illustrations ; 24 cmISBN:

9780765636065

Subject(s):

DDC classification:

659.072 JUG

Contents:

pt. 1. Introduction to advertising and public relations research pt. 2. Secondary research in advertising and public relations pt. 3. Primary research in advertising and public relations : qualitative research pt. 4. Primary research in advertising and public relations : quantitative research pt. 5. Primary research in advertising and public relations : other research methods pt. 6. Advertising and public relations research data analysis pt. 7. Practical aspects of advertising and public relations research

Summary: Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.072 JUG (Browse shelf(Opens below))	Available	50148
Books	Institute of Public Enterprise, Library S Campus	659.072 JUG (Browse shelf(Opens below))	Available	50149
Books	Institute of Public Enterprise, Library S Campus	659.072 JUG (Browse shelf(Opens below))	Available	50150
Books	Institute of Public Enterprise, Library S Campus	659.072 JUG (Browse shelf(Opens below))	Available	50151
Books	Institute of Public Enterprise, Library S Campus	659.072 JUG (Browse shelf(Opens below))	Available	50152

Includes index.

pt. 1. Introduction to advertising and public relations research
pt. 2. Secondary research in advertising and public relations
pt. 3. Primary research in advertising and public relations : qualitative research
pt. 4. Primary research in advertising and public relations : quantitative research
pt. 5. Primary research in advertising and public relations : other research methods
pt. 6. Advertising and public relations research data analysis
pt. 7. Practical aspects of advertising and public relations research

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Advertising and public relations research / Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley.

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